This project was created for ThirdLove to illustrate the user experience within the brand’s app, highlighting key product benefits in an elegant, welcoming, and sophisticated visual style. The animation aligns with ThirdLove’s identity, focusing on soft transitions, a calm palette, and a refined tone to reinforce comfort and confidence.
Role & Collaboration
I was responsible for all the motion design in this project. The client, through VidMob, provided video assets, brand elements, and creative direction. My role was to animate the materials and create a cohesive, flowing experience using the assets provided.
Creative Approach
The aim was to reflect the brand’s delicate and welcoming tone while showcasing the product’s features through the app interface. I focused on subtle movements and smooth transitions to align with ThirdLove’s sophisticated and calming visual identity.
Design & Production Process
Working from the provided video content and brand guidelines, I organized the material into a clean visual structure. I then applied animation and motion treatments to guide the user through the experience, maintaining consistency with the brand’s tone and creative direction.
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