This is a short animated intro created for JCPenney’s OOTD (Outfit of the Day) series. The goal was to design a dynamic and stylish opening that matched the brand's vibrant personality.
Role & Collaboration
I was in charge of the full motion design for the intro animation. The client provided visual references and brand elements, and I took care of turning them into a short, punchy opening sequence that set the tone for the series.
Creative Approach
The concept needed to feel fresh and fashion-forward. I focused on bold movement, energetic timing, and stylish transitions that echoed the fast-paced nature of fashion content, while staying true to JCPenney’s brand identity.
Design & Production Process
Using the brand’s assets as a base, I designed a compact sequence with strong rhythm and clear visual impact. The animation was built to be flexible and reusable, allowing the brand to open future OOTD videos with a consistent, recognizable identity.
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