First and foremost, I must acknowledge the incredible design work by Pedro Caricchio and Paula Cruz, which served as the foundation for this creative project. It was truly a privilege to animate these beautiful illustrations 🎔
Here are some more static designs developed during the early stages of the project.
Animation Experiments
As everything good can always improve, it's time to bring more life by experimenting with movement.
Storytelling
To introduce Clinspace, we opted for minimalist storytelling. A character presents the logo, symbolizing the brand’s concept. The camera then dives into the logo, revealing an environment where healthcare professionals select consultation spaces. The final scene shows the character, now a doctor, attending a patient in a clinic found via Clinspace. Here's our storyboard:
And here’s How It All Came Together
Guided by a lo-fi soundtrack chosen by the client, I focused on creating smooth transitions and harmonious movements throughout. This animation captures the friendly spirit of the Clinspace. Presenting our final result:
Thank you for diving into it 🎨 created with care and passion.