This is a series of motion videos to showcase the 2.ZERØGRAND model. The project features 3 distinct creative concepts, each developed in both men's and women's versions, designed to grab attention and drive engagement mainly on social media platforms.
Concept 1 - Adventure
This concept was designed to visually communicate the versatility of the 2.ZERØGRAND. The idea was to show how the shoe seamlessly adapts to different outfits and environments, making it the perfect companion for any adventure, anywhere in the world.
This concept was designed to visually communicate the versatility of the 2.ZERØGRAND. The idea was to show how the shoe seamlessly adapts to different outfits and environments, making it the perfect companion for any adventure, anywhere in the world.
Concept 2 - Bare Necessities
This concept takes a playful, minimalist approach to showcase the versatility of the 2.ZERØGRAND. The changing clothes highlight how easily the sneaker adapts to various occasions and dress codes.
This concept takes a playful, minimalist approach to showcase the versatility of the 2.ZERØGRAND. The changing clothes highlight how easily the sneaker adapts to various occasions and dress codes.
Concept 3 - From Casual to SmartThis concept explores how the 2.ZERØGRAND transitions effortlessly through the rhythm of a full day, reinforcing the shoe’s adaptability across time and context.
Role & Collaboration
I was responsible for the full motion design execution of the project. The concept planning was done in collaboration with the client through VidMob, who provided the creative direction for all three concepts. My role was to take existing brand assets and stock imagery, and craft compositions that visually translated the ideas previously presented only in script form.
Creative Approach
The goal was to highlight the unique style and comfort of the 2.ZERØGRAND in a visually dynamic way. While the initial creative concepts were developed by a creative director, my task was to find practical and engaging visual solutions to bring those ideas to life. I searched for visual elements that worked harmoniously and applied a light, playful motion style that matched the tone of each concept.
Design & Production Process
Starting from a written script, I built a custom asset library using stock imagery and brand elements, carefully treating and isolating images where needed. I then organized the sequences into a visual layout and shared it with the creative director for feedback. Once approved, I proceeded with the animation, integrating typography, music, and brand elements according to the client’s specifications and creative direction.
Thank you for diving into it 🤿